28-30% of Mumbai travels by Central Railways, which translates to roughly 40 Lac passengers per day or 11-12 Crore commuters per month. The socio-economic classification of the commuters is as follows #:
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Placed at a convenient position with the always peak-time scenario in mind we provide infotainment services to about 10 Lac commuters daily. Compared to the wall and mall media we engage clients not while theyre shopping, dining, working out at the gym, paying bills, buying tickets, and checking in or out of hotels. We engage commuters while theyre traveling and garner their undivided attention giving our clients an exposure of 2500-3000 commuters per single spot per train.
# Figures Courtesy of Central Railway